Thursday, July 26, 2012

Church of Cupcakes

Like churchgoers to church, cupcakes are something we have faith in.

     Not that we’ve ever had the gumption to worship a cupcake…okay, we confess, maybe we have. But there’s something about church that resonates so much with us about cupcakes…
     Maybe it’s because they trigger a certain sensation that only a cupcake can. A mental turning point, if you will. Like, say, hiking a mountain. Once you’re done, the sense of “Oh yeah, baby!” is almost too intense to describe. Or kayaking a crazy river. After rafting over raging rapids and conquering blue waters, you lay back, look at the sky with euphoric bliss and repeat over and over with a perma-grin on your face, “Ahhh – the good life.” Of course, that’s the Church of Mother Nature. We worship her, too.
     So, that’s how cupcakes make us feel. From the bottom of our toes to the tips of our buttercream-frosting-tipped noses, they simply make our soul happy.
     So – we figured – why not create an entire faith-based community around the notion of a cupcake? We scream in response, “Worshippers Welcome!” And so was born Church of Cupcakes: locally-sourced, organic, tasty and eco-friendly fun built into all that we do…with a few cupcakes here and there. No harm done.
     Now we ask, what are you religious about? Whatever it is, just believe. And eat a cupcake. We’re sure that’ll help you make up your mind.

About Porche

     Owner Porche (say: Poor-chee) Lovely masterminded the concept of Church of Cupcakes as a tribute to her lifelong commitment to the core philosophies that make Colorado tick – organic, eco-friendly and locally-sourced – while also paying tribute to her own inner child and youthful intentions…that everything we do should be fun, wholesome and amazing!
     Inspired by product design, logos and ads from the 1950’s, the vision for Church of Cupcakes is sinfully simple – clean, vintage-y, retro design – with a flair for the irreverent, as detected in the cupcake menu selection: Missionary (Vanilla), Venerable Velvet, Sprinkle Salvation and so many more.
     With it’s edge and ironic humor, Church of Cupcakes is a fresh approach to the standard cupcake shop, entertaining the consumer with cheeky in-shop games, retail items and – of course – menu selection.   
     Porche’s combined experience working at Cook’s Illustrated Magazine, the Food Network’s Sugar Rush and with local pastry shops has helped narrow her focus on what’s most important to her – having fun with fabulous food (all the while maximizing flavor and minimizing environmental impact)!

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