Thursday, September 3, 2015

Tour de Fat Returns to Denver

New Belgium Brewing’s Tour de Fat Returns to Denver 
on September 12 
for a Day of Bikes, Beer and Bon Vivants  
Daylong celebration includes ridiculous entertainment, wild and crazy costumes, hilarity in charity
and New Belgium beer! 

Ft. Collins, Colo., August 25, 2015 – Dust off the costume, shine up the bike and get ready for another epic and bewildering day as Tour de Fat rolls into Denver. Tour de Fat arrives in City Park on Saturday, September 12. The daylong event is free, yet all donations and proceeds from beer and merchandise sales go to Denver-area non-profits.

“Maybe you already bike all over town, or you’re a weekend warrior, or just a little bike curious,” said Matt Kowal, New Belgium Brewing’s Tour de Fat Impresario. “If so, this is for you. It’s a summer stew of sorts where we all come together, let our alter egos shine with no inhibitions. You’ll find dancing, contests, bike swapping, music making and a tiny tent where anything can happen. It’s one carnival you’ll actually regret missing.”

Some of the eclectic entertainment includes co-headliners Sister Sparrow & The Dirty Birds – who recently performed on The Today Show– and The Suffers, a ten-piece band from Houston recently featured on the Late Show with David Letterman, who will bring the redefined sound of Gulf Coast Soul to the Mile High City. Brewing education, a bicycle revival, rideable art bikes, a “Thousand Person Dance Contest” to win a New Belgium cruiser bike, yo-yo performers, vaudeville acts and a fashion show are also in the mix. In addition, Tour de Fat’s Le Tigre Grande variety tent ups the ante, adding more entertainment options from past years.

Everyone 21 and older can sample new and classic favorites from New Belgium, including the brewery’s flagship brew, Fat Tire, New Belgium’s latest year-round offering, Slow Ride Session IPA, and selections from the acclaimed Lips of Faith series.

As for the fundraising, the entire 2014 season raised more than $625,000, with the Denver stop bringing in a record-breaking $101,003. This year, all funds raised in Denver will go to BikeDenver and The Denver Cruisers.

100th! Car-for-Bike Swap
Every year, New Belgium gets one brave role model to step on stage to trade in his or her car keys for a bike, pledging to live car-free for one year. Each swapper is awarded a stipend to buy his or her own commuter bike. Car-for-Bike swappers are chosen after submitting an application describing why they are ready to give up their vehicle for the gift of two wheels. This year, the Car-for-Bike swapper in Denver will be New Belgium’s 100th bicycling hero! We’d love to hear from interested swappers. Apply at -

Tour de Fat – Denver Details

Saturday, September 12

City Park

Main Stage:               
10:00 a.m. — Parade Registration
11:00 a.m. — Parade Kick-Off
12:45 p.m. — Fashion! (Best Costumes of Tour de Fat)
1:00 p.m. — Sister Sparrow & The Dirty Birds
2:10 p.m. — The Slow Ride Races
2:40 p.m. — Barb’s Charms Puppet Comedy
3:10 p.m. — 1,000 Person Dance Contest – Winner receives a New Belgium Cruiser!
3:40 p.m. — Car for Bike Trade
3:50 p.m. — SSSSnake! Rides Sputnik!
5:00 p.m. — The Suffers
6:00 p.m. — Finale

Stage Stage:
1:10 p.m. and 4:10 p.m.
Superfriends Variety Hour: Death Defying Comedy, Chain Saws, Yo-Yos and Bananas

Le Tigre Circus Tent:
10:50 a.m. — The Other One
11:15 a.m. — Marnie Sams Muffin Show (Kids Show)
12:00 p.m. — Yo-Yo Time Machine
12:45 p.m. — Zip Code Man
1:20 p.m. — Fire Leopard
2:10 p.m. — The Kroup
3:00 p.m. — Yo-Yo Time Machine
3:30 p.m. — Honeymoon Cabaret
4:30 p.m. — The Other One
5:20 p.m. — Etiquette School

Grotto Stage:
12:00 p.m. — The Jekylls
1:15 p.m. — Wild High
2:30 p.m. — Eldren
3:45 p.m. — Bud Bronson and the Good Timers
5:00 p.m. — In The Whale

The Denver Cruisers

Admission – FREE!
Donations for non-profits are accepted
Beer – $5

You can pre-register and donate to receive a limited edition Tour de Fat license plate or bike light at

See for the Tour de Fat credo, schedules, videos and to submit an entry to swap your vehicle for a fancy new bicycle. For more on the Denver stop, click here.

About New Belgium Brewing Company 
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s Most Freedom-Centered Workplaces, and a Certified B Corp. In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel. Learn more at

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